TikTok is introducing a new feature that allows them to reduce the quantity of AI-created content appearing in their feeds. This step comes as the company announced that it now features over 1 thousand million content made with AI.
Testing and Rollout
This change is being tested over the following weeks before a widespread rollout. This advancement comes amid a rise in content created by AI, spurred by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the most rapidly expanding video streams on a popular video site only show AI-generated videos. A significant portion of this material is deemed “AI slop”, a term for poor-quality, factory-style content that is typically illogical or surreal.
Our research shows that numerous viewers enjoy content created using AI tools, from digital art to science explainers, and we aim to provide users the power to see more or less of that, according to their own likes,” said a spokesperson.
Volume and Proportions
TikTok shared that there are now 1.3bn videos on its network identified as made with AI. In total, more than 100 m pieces of content are uploaded to the service every day, making AI content a limited percentage of its complete catalog.
User Control Features
Users will be able to limit or boost the amount of artificial media they see by opening the topic control setting in the platform and choosing the AI content topic. Additional categories that are already be modified under the tool encompass news, fashion, cosmetics, and movement.
Content Labeling and Policies
The platform’s rules mandate content makers to identify “realistic” artificially created content, and it prohibits malicious deepfakes of well-known individuals or crisis events. Any believable artificial content that is not labeled can be deleted under its user guidelines.
Additionally, the platform will henceforth apply an AI-generated label to content made using its proprietary AI systems, or identified by an industry-wide initiative for spotting content made by AI. This action is aimed to help prevent users from seeking to evade the labeling process.
AI Literacy Programs
The company is additionally introducing a two million dollar awareness program for specialists and organizations to produce informative material about using AI responsibly. This project will support charitable organizations specializing in training computer science.
Content Safety Approach
The video-sharing app has justified its safety measures, during debate over plans to make redundant hundreds of content moderators in the UK. It is planning to eliminate a significant number of roles in its user protection division in its British office, with labor groups and online safety experts voicing alarm that people are being substituted by AI moderation.
A trust and safety lead explained that people-led review would continue to be important, but artificial intelligence can shield workers by removing the most harmful content before it has to be seen by people. The company reported a 76% decrease in explicit and harmful content reviewed by content reviewers over the previous year due to the use of its AI tools.
We believe it is crucial to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we also think it’s highly necessary to reduce exposure to unsafe media as rapidly, which is where a extensive automated help is proving valuable work at speed.”
